F A I R T R A D E
Weber Shandwick Intern project
Spring interns to create two campaigns in 7 days and present the campaigns to judges. The "Empower a hand" won the competition and was turned into an actual pitch for Fair Trade USA.
Team: Kim Evans(Strategist) Kate Lee (AD)
Cassie Peterinelli (CW)
CHALLENGE: Develop a creative platform that inspires consumers to support Fair Trade USA through specific actions like purchases of Fair Trade products, donations to the organization, or advocacy on behalf of Fair Trade USA and its issues.
IDEA: When you shop for Fair Trade products, you support the people who made them possible. A simple purchase empowers the farmers and workers who are making an impact in their communities.
