U S P S
Weber Shandwick
Team: Dane Rahlf (CD), Jess Palen(CW),
Tony Avila (AD), Johnny Constable (CW),
Indira Medha (CW), Maddie Stevens (AD),
Abbey Shelly (Designer)
USPS wants to be connected with people inspiring and share positive motivation. My team creates a variety of social content that is related to postal facts, promoting new stamps, and advertising postal products and services. You will discover more joy than you expect! We love to engage with the audience and encourage people to send more mail. Our social content generated $63 million for the Postal Service In 2020, IG followers increased by 282% and TW followers increased by 220% and we keep growing.
HO HO HO Holiday 🎄
Glowing Christmas lights, a holiday present under the Christmas tree, a scene of cookies,
warmness, and love, everything might seem like magic.
But it's USPS. Over one billion packages are delivered to homes across the U.S. 7days a week with enhanced vehicles to make the magic happen all holiday long.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
B2B Campaign for USPS Direct Mail
The campaign emphasized how USPS’s direct mail service enables small businesses to efficiently reach every address, offering a targeted and effective method to connect with local customers and drive growth. The content highlighted the benefits of direct mail as a powerful outreach tool, helping small businesses expand their reach and boost engagement.
Recipe For Success
Using the finest-quality ingredients leads to the best results. The same goes for marketing. For a successful holiday season, let’s share with marketers the secret recipe that is direct mail powered by digital smarts.